Simon Says

CASE STUDIES


BACKGROUND

Curiosk turns brown-bag dinner party bottles into dinner party gifts with their innovative in-store kiosks. When Curiosk engaged Simon Pure they had two key issues: consumers were ignoring the units or were confused about their use, and the kiosk struggled to get noticed in overcrowded retail environment.

EXECUTION

We clarified the message, designed a kiosk that would pop at retail, and created a brand ambassador with legs (no pun intended) that stretched far beyond that of a simple computer with an infrared scanner and touch screen.