Disney

Disney challenged us to drive awareness and excitement surrounding the release of Captain Marvel.

 

Leaning into the film's 90s vibe, we conceptualized and executed a pop-up video store in 4 cities across Canada. Consumers were invited to participate in an interactive, trivia based, scavenger hunt which tested their Disney and Marvel knowledge. Playing in teams, consumers followed a set of clues that required them to located specific film cases in the store. Teams that Successfully navigated the game were rewarded with exclusive Captain Marvel swag.

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