McCain

Having freshly entered the frozen vegetable category, McCain Canada came to us looking to create some buzz around their new product - McCain Medleys. We were challenged to create an engaging activation that would deliver thousands of freshly cooked samples and highlight the versatility of the product as a time saving and versatile addition to family meal planning.



Using the Toronto’s iconic Distillery Christmas Market as a backdrop, we setup a space where consumers could gather to warm up and enjoy a freshly cooked sample that had been integrated into recipes created by none other than celebrity chef Susur Lee.